A Family Law Marketing Agency That Tells You the Truth
Plenty of agencies market anyone. Every page and plan is built around how people search for a divorce or custody lawyer. Here is what that means for you, and the questions to ask any agency before you hire them.
Updated October 2026 · Built for divorce and family law firms
What makes us different
You are trusting someone with how new clients find you. That deserves a partner who understands family law.
We specialize in law firms, with a dedicated family law team. We know which searches lead to real clients in divorce, custody and support cases, and how sensitive these clients are.
One firm per market. We will not work for your direct competitor in the same area.
Senior people do the work. You talk to the specialists doing your SEO, not a salesperson passing notes along.
Clear reporting. A short monthly report you can read in five minutes: rankings, calls and what we did.
Questions to ask any agency
Use these whether you hire us or someone else.
- Who will actually do the work on my account?
- What exactly will you do in the first three months?
- Do you work with other family law firms in my area?
- Will I own my website and content if we part ways?
- How will you report results, and how often?
How we answer those questions
In writing, before you sign.
| Question | Our answer |
|---|---|
| Who does the work? | Senior SEO specialists, who you talk to directly |
| Competitors? | One family law firm per market |
| Ownership? | You own your site and every page |
| Reporting? | A monthly report: rankings, calls and work done |
Red flags when hiring an agency
Walk away if you hear any of these.
- A guarantee of first place on Google
- Long contracts with no way out if results do not come
- Reports full of traffic numbers but no calls or consultations
- The agency owns your website or Google profile instead of you
- Fake reviews, paid links or other shortcuts
- The same agency working for your direct competitor across town
What working with us looks like
Most firms want to know what happens after they sign. Here is how it works.
You get a named strategist. The person who plans your work is the one you talk to.
You own everything. Your website, your Google profile, your content and your accounts stay in your name.
You see the work. Every month you get a short report with rankings, calls and what we did, and you can ask for a call any time.
You approve what goes live. No page, post or profile change is published without your OK.
In-house marketing vs. an agency
Some firms hire a marketer. Others use an agency. Here is the trade-off.
| In-house marketer | Law firm agency |
|---|---|
| One person's skills | A team with SEO, content and technical skills |
| Salary, benefits and tools to pay for | One monthly fee |
| Knows your firm well | Knows how family law firms rank in many markets |
| Learning curve on legal SEO | Starts with what already works for law firms |
Frequently asked questions
Still have a question? Ask us directly.
Why hire a family law marketing agency instead of a general one?
Because family law searches, clients and advertising rules are specific. A specialist spends less time learning your practice and more time on work that brings calls.
Is CaseAuthority a family law SEO company?
Yes. SEO is the core of what we do for family law firms, along with Google Maps, website fixes and content.
Do you guarantee first place on Google?
No. Anyone who guarantees rankings is guessing or using risky tricks. We show you the plan and report progress honestly.
How do I start?
Ask for a free audit. We will show you where you stand and what we would do first.
What should an agency report each month?
At minimum: where you rank for your main searches, how many calls and forms came from Google, what work was done and what is planned next.
Who owns the website and content if I leave?
You should. With us, your site, pages, content, Google profile and accounts are yours from day one, and they stay yours if you leave.